Your customers are searching with AI. Can it find you?
58% of Google searches now end without a click. AI tools like ChatGPT, Google's AI Overviews, and Perplexity are answering questions that used to send traffic to your website. Generative Engine Optimisation (GEO) makes sure your business is the one being cited.
Start Your ProjectTraditional SEO alone is no longer enough.
Google's AI Overviews now appear on 48% of all searches. When they do, organic click-through rates drop by 34 to 61%. The traffic that used to come from ranking on page one is being absorbed by AI-generated summaries.
At the same time, a growing number of people are skipping Google entirely and asking ChatGPT, Claude, or Perplexity for recommendations. By the end of 2026, an estimated 25% of organic search traffic will shift to AI chatbots.
Most small business websites were built before any of this existed. They have thin content, no structured data, and nothing that helps AI tools understand what the business does or why it should be cited. That is a visibility gap that gets wider every month. The businesses that adapt now will get more visibility, not less. Brands cited in AI Overviews earn approximately 120% more clicks than brands that are not cited.
How we build your AI visibility.
We analyse how your business currently appears (or does not) in AI search results. We test your site against ChatGPT, Google AI Overviews, Perplexity, and Claude to see what they say about you.
We identify the questions your customers are asking AI tools and map out content that positions your business as the authoritative answer. This includes structured data, topical depth, and content architecture.
We add JSON-LD schema markup, restructure your site content for AI readability, and create or optimise pages that target the queries AI tools are answering in your industry.
AI search results change frequently. We monitor your citations across AI platforms and adjust the strategy as the landscape evolves. Monthly reporting shows you exactly where you are appearing and where the opportunities are.
Everything you need to be found by AI.
Audit and Strategy
- AI visibility audit across ChatGPT, Google AI, Perplexity, Claude
- Competitor AI citation analysis
- Content gap identification
- GEO strategy document
Technical Implementation
- JSON-LD structured data (Organization, Service, FAQ, Article schemas)
- Content restructuring for AI readability
- FAQ content creation with schema markup
- Internal linking optimisation
Ongoing (with marketing retainer)
- Monthly AI citation monitoring
- Content updates and new page creation
- Schema maintenance as search evolves
- Monthly reporting and strategy calls
Common questions.
What is GEO?
GEO stands for Generative Engine Optimisation. It is the practice of making your website and content visible to AI search tools like ChatGPT, Google's AI Overviews, Perplexity, and Claude. While traditional SEO focuses on ranking in search results, GEO focuses on getting your business cited as a source by AI systems.
Is GEO different from SEO?
GEO and SEO work together but serve different purposes. SEO helps you rank in traditional search results. GEO helps AI tools find, understand, and cite your content. A strong GEO strategy builds on good SEO foundations but adds structured data, topical authority, and content architecture specifically designed for how AI systems process information.
Do I need GEO if I already have SEO?
Yes. 58% of Google searches now end without a click, largely because AI Overviews answer the question directly. Even if you rank well in traditional results, your traffic will decline if AI summaries are answering your customers' questions without citing you. GEO ensures you are visible in both channels.
How long does GEO take to show results?
Initial improvements in AI citations can appear within 4 to 8 weeks after implementation, depending on your industry and the current state of your site. Like SEO, GEO is an ongoing practice that builds compounding visibility over time.
Can you guarantee my business will appear in AI search results?
No one can guarantee specific AI citations, just as no one can guarantee specific Google rankings. What we can do is structure your site and content to maximise your chances of being cited, monitor the results, and continuously optimise based on what we learn.