Your website should work as hard as your portfolio does.
In interior design, the website is the first project a prospective client walks through. If it loads slowly, looks cluttered, or buries your best work behind bad navigation, you lose them before they ever reach out. Sonder Digital builds custom websites for Australian interior designers that present your portfolio with the same care you bring to a finished room.
Start Your ProjectA portfolio site built for the way clients actually browse
Most interior designers know their website needs work but are not sure exactly what is wrong. The portfolio is there, the contact form exists, the about page says the right things. And yet the inquiries coming through are low-budget, off-brief, or simply sparse. The problem is usually not what is on the site but how it is structured and who it signals you are for.
Premium residential clients and commercial developers browse differently from someone who found you on Houzz. They want to see the full story of a project: the brief, the constraints, the decisions, and the outcome. A grid of hero shots tells them you can take a good photo. A well-structured case study tells them you can think. Your website needs to do the latter.
We build interior design websites on SvelteKit, which means no page-builder drag-and-drop, no template constraints, and no compromises on how your images load and display. The result is a site that is fast, indexed correctly by search engines, and genuinely reflects the level of work you produce.
What makes interior designers websites difficult to get right.
Your best projects get one photo and a caption
A thumbnail grid does not communicate what actually happened in a project. Clients ready to spend $80,000 on a renovation want to understand your thinking, your process, and how you handled problems, not just the finished hero shot.
You are attracting the wrong inquiries
When a website does not clearly signal your positioning, price point, and project type, it attracts everyone. That means sifting through budget requests and scope-mismatched briefs instead of speaking directly to the clients you actually want.
Your site disappears in Google search
Houzz, Pinterest, and Instagram dominate interior design discovery, but they do not rank your business for local search terms. Clients searching for an interior designer in Sydney or Melbourne should find your site, not a directory listing you do not control.
The inquiry form tells you nothing useful
A name, email, and message field is not enough. When a prospective client submits a vague enquiry, you spend time qualifying them in back-and-forth emails. A well-designed inquiry form gathers project type, budget range, timeline, and location before the first conversation.
What Sonder does differently.
Project case studies that tell the full story
We build dedicated project pages with structured layouts: brief, approach, key decisions, and outcome. These pages work harder than a gallery and give search engines something to index. They also let you write once and reference in every sales conversation.
Positioning built into the site architecture
We think through which projects to lead with, how to describe your services, and what language signals the right price point to the right client. The site becomes a filter, not just a display. Right-fit clients recognise themselves. Wrong-fit clients self-select out.
SEO and GEO built in from day one
Every site we build includes semantic HTML, schema.org structured data, a proper sitemap, and content structured for both Google and AI search tools like ChatGPT and Perplexity. When someone asks an AI assistant to recommend an interior designer in your city, your site has a better chance of being the answer.
An inquiry form that does the pre-qualifying for you
We design inquiry forms specific to interior design projects: property type, scope, budget range, location, and timeline. You get enough information to decide whether to respond before picking up the phone, which saves hours across the year.
Recommended features for interior designers.
Portfolio grid and project gallery
A flexible image layout built for high-resolution photography. Supports both overview grids and full-bleed project pages without compromising load speed.
Project case study pages
Structured project pages with space for brief, process, key decisions, and outcomes. More persuasive than a gallery and more useful for SEO.
Services and process page
A clear explanation of how you work, what is included, and what clients can expect from start to finish. Reduces uncertainty and pre-qualifies clients before they reach out.
Press and media mentions
A dedicated section to feature editorial coverage, awards, and publication appearances. Third-party validation that reinforces your positioning without you having to say it yourself.
Project inquiry form
A tailored form that captures project type, budget, location, timeline, and any other details you need to assess fit before the first conversation.
Local SEO and AI search optimisation
Schema markup, location-specific metadata, and llms.txt so your business is findable on Google and citable by AI search tools across Australia.
Everything that goes into a high-performing website.
Common questions from interior designers.
How do you handle photography on the site? I do not have consistent image sizes across projects.
This is one of the most common practical challenges we work through. We build flexible layouts that accommodate landscape, portrait, and square images without forcing a single crop. We also advise on which images to use where based on visual weight and composition.
Can I add new projects myself after the site launches?
Yes. We build a content management layer so you can upload new project images, create case study pages, and update your services without touching code. We will walk you through it before handover and it should take you around 20 minutes to add a new project.
How long does a website take to build?
Our standard timeline is around 20 days from the design sign-off to launch. That assumes you have your photography ready and can review and respond within a day or two at each stage.
I already have a website. Why would I rebuild rather than update it?
If your current site is built on a template platform like Squarespace or Wix, there are limits to what you can change without rebuilding. Performance, layout flexibility, and SEO foundations are often constrained by the platform. If the work you are producing has moved ahead of what the site can express, a rebuild is usually the right call.
Will my site show up in Google search?
We build every site with technical SEO included: semantic HTML, structured data, a sitemap, correct heading hierarchy, and optimised metadata. We also include GEO setup so your site is better positioned to appear in AI-generated search results.
What happens after launch?
You get 30 days of included support after launch for any fixes, tweaks, or questions. After that, our care plan is $60 per month and covers hosting management, security updates, and minor content changes. There is no lock-in contract.
Show us your best project and we will tell you what your site should do with it.
Send us your portfolio link and a note on the clients you want more of. We will come back with a plain-language assessment of what is working, what is holding you back, and what we would do differently. No cost, no obligation.
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